Average Joe teaches how to extrapolate inflections using a thought and creativity framework.
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Book Details

Average Joe Concepts

The Myth, Unpacked

Explaining the myth of the tech genius: Tech founders who have special powers or unusual abilities. It goes back to 1840 with Thomas Carlyle's Great Man Myth...

The Great Man Myth
A Great Person with Something More
The Tech Genius
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Tech Genius Candidates

So who are these tech geniuses? And how is it possible to do what they have done? We look at the tech founders and the world-changing software platforms they've built.

The Internet Entrepreneurs
The Software Developers with Charisma
The Pathological
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Intelligence in Tech

How genius, intelligence, and psychometrics have shaped the tech industry, and how intellectual capacity and cognitive abilities are completely unrelated in technology startup outcomes and viral success stories.

Intelligence and Tech
Psychometrics
Genius Showing the Way
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Slow Create Framework

How do the greatest creative minds in the tech industry work their magic? How did some founders create breakthrough products and apps like Slack, Dropbox, Gmail? We look at creativity in tech and introduce a brand-new thought framework to help anyone create and innovate.

Person vs. Process
Little-C Creativity
Canvas, Pipeline, Funnel
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Mindless Work LADDER

As a key component of the Slow Create Framework, this acronym will help anyone ideate and create in ways that are closely aligned with how the brain actually works.

Default Mode Network
Resting State Functional Connectivity
Optimizing Your Creative Daydreams
Curate and Refine Your Ideas Efficiently
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Inflections

Resulting from the endless cycling of patterns, details, and secrets, the inflection is an insight that can lead to new business opportunities or improvements on existing systems.

Technology, Adoption, Belief, Regulatory
How to Contextualize
Examples of Each
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Finding Secrets

How far can one business secret take you? I believe one secret helped Dropbox achieve mind-boggling growth from a small, 8-person team to a startup worth over 10 billion dollars.

Characterizing Secrets
How to Find Secrets
Truffle-sniffing pigs
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Sustainable Mystique

Instead of hype and hustle, develop your own sustainable mystique which burns clean and does no harm. Anyone can go from stuttering left-brainer to polished, insightful, and fascinating.

The Triad
How to Generate Sustainable Mystique
Crossing the Gap to Inflections
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Reaching Fascination

Using the Sustainable Mystique Triad, and the Slow Create Framework, anyone can learn how to work, think, and speak to fascinate.

SCF Artifacts Leading to Fascination
Bubbling-Up Inflections
Articulate Progress on Interesting Problems
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“This book is a must-have for all tech start-up founders and entrepreneurs.”

Sean Ellis, originator of Growth Hacking

“A brilliant piece of work for product teams and creators.”

Jeff Sherwood, Product Consultant

“My brain hurts. The concepts in this book are so good.”

Chris Andrade, Tech Startup Advisor

“I want my entire company to read this book.”

Troy Hoffman, CEO

Watch the Book Trailer Videos

Book Trailer #1

The Tech Genius Is A Myth

Book Trailer #2

Average Joe Conceptual Fly-Over

Trailer 2 (COMING SOON)

Global Book Frenzy Apocalypse

Join me on the journey, from average to genius.

-Shawn Livermore
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