How do the greatest creative minds in the tech industry work their magic? How did some founders create breakthrough products and apps like Slack, Dropbox, Gmail? Average Joe looks at product creation in tech, telling the true backstories of how some of the biggest tech brands in the world came to be. Many of these stories involved great timing, a holy hunch, a dedicated team, and near-perfect product execution. The founders were able to innovate, ideate, and iterate their way into rooms of investors who jumped on to the already-moving train. These are great stories.
But after the stories are told, and after the dust settles, what about the rest of us? We all should have a shot at creating a tech product, setting our calibration properly, and pitching our innovations to the world around us. Average Joe bridges this gap, and introduces a brand-new thought framework to help anyone create, ideate, innovate, and communicate. And don't let the name fool you: Slow Create is one of the fastest and most efficient model for thought optimization and creative innovation that most people will ever encounter.
Above shows the 3 core components of the framework, the canvas, pipeline, and triad, working together in order from left to right. Each canvas you create can be dropped into a single pipeline. As you work through the pipeline, you can generate triads. That is, well-framed models of communication of your progress, (and eventual results), using the Sustainable Mystique triad.
The Canvas allows you to plot out each idea area or problem domain into a single, structured set of boxes we call a Canvas. This structured information becomes your primary, centralized, and organized dataset that your mind can optimally process against on a regular, ongoing basis. Use the Funnel to explain each step within the Canvas.
As you create multiple canvases, it can become hard to keep track of them. The Pipeline organizes all your canvases into a single view. From this one simplified synopsis, your mind can traverse rapidly between problem sets or idea areas on a daily basis.
As you emerge from the Slow Create process with inflections, breakthroughs, or little-c creative epiphanies, the Sustainable Mystique Triad helps you amalgamate and communicate your findings in a format and cadence that can fascinate an audience.
The Slow Create Framework, (including the Canvas, Pipeline, Mindless Work LADDER, and Funnel), was created as a result of a multi-month in-depth collaboration with Dr. Jesse Rissman, Ph.D., a cognitive neuroscience expert. Dr. Rissman is an Associate Professor in the Departments of Psychology and Psychiatry & Biobehavioral Sciences at University of California, Los Angeles, (UCLA). Dr. Rissman earned his PhD at the University of California, Berkeley before completing his postdoctoral fellowship at Stanford.
Dr. Rissman directs a research lab that focuses on the interplay of attention and memory, with transcranial brain stimulation and functional magnetic resonance imaging (fMRI) to study neural circuits of cognitive processes.
