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Average Joe dispels the myth of the tech genius. But then, in a surprising twist, it teaches anyone how to become it themselves. It helps those on the inside of tech up their game, and morph into even better entrepreneurs, crystallizing their ideas and perfecting their words. It helps those on the outside of tech find their way to the center, creating and engaging more effectively. It can help anyone begin to think, speak, and create like a tech genius.

But for those on the inside of tech, it's an entirely different story. We see and hear all about tech founders who rise to the epoch of glory, the almighty unicorn status. We can't escape it. The mega-billion dollar startup superheroes are killing the game. They work magic, raise venture capital, and [sometimes] even levitate. The best of them are placed on camera, on stage, and in the media. They are secretly, (and openly), venerated and beloved. Good for them! But what about the rest of us?

Through pitching and fundraising for my startups, I've met dreamers, winners, scoffers, believers, millionaires, and billionaires. Each of them is very different—each driving an agenda. Surprisingly, they all have one thing in common: They're all looking to become, or to invest in, a mythical tech genius.

Average Joe dispels this tech genius myth. But then, in a surprising twist, it teaches anyone how to become it themselves. It helps entrepreneurs, wantrapreneurs, and startup founders optimize their mental models and crystallize their message into clear and powerful streams of words that invoke audience fascination. It also clears away the fog and mystery around some of the magic that emanates from tech products and brands, allowing tech glory to be accessible to everyone. It helps anyone learn how to think, speak, and create like a Silicon Valley tech genius.